Sellers
Sell with a plan, not just a sign.
Full-service representation built around one objective: the strongest net result with the least friction — for a 1.25% listing fee.
The listing
Everything included. One clear fee.
Our listing fee is 1.25% of the final sale price, paid at closing. It covers the listing side of the transaction from strategy through closing. Buyer-agent compensation, if any, is negotiated separately and is always your decision.
A transaction coordinator fee is disclosed separately. Fees are negotiable and are confirmed in writing in the listing agreement.
- Written pricing analysis and pre-listing strategy
- Professional photography, video and floor plans
- Listing on the MLS and major real estate portals
- Targeted digital and social campaigns
- Broker and agent outreach across the county
- Showings, open houses and buyer follow-up
- Offer review and negotiation
- Buyer financing review by our lending team
- Transaction coordination and disclosures
- Escrow, title and closing support
Process
Six stages, one accountable team.
01
Consultation
We walk the property, learn your goals and timing, and review anything that could affect value — permits, upgrades, HOA, solar, title.
02
Pricing analysis
A written market analysis with closed and pending comparables, current competition and our recommended strategy and range.
03
Preparation
A prioritized list of repairs and presentation items, with vetted vendors for cleaning, paint, landscaping and staging.
04
Launch
Professional media, a coordinated go-live across the MLS and portals, broker previews and a focused first-weekend plan.
05
Negotiation
We compare offers on net proceeds and certainty, not just price — financing strength, contingencies, timing and appraisal risk.
06
Escrow to close
Disclosures, inspections, repair requests, appraisal and loan conditions managed on a shared timeline until the keys are handed over.
Marketing
Presentation that earns the first look.
Most buyers decide whether to visit from the first photo. We commission professional photography, video and floor plans for every listing, and write listing copy that explains the home — not just its features.
Launch is coordinated: broker previews, a go-live across the MLS and major portals, targeted social and search campaigns, and outreach to the agents most active in your neighborhood.
For significant properties, see our luxury and estate marketing.
Pricing
How we arrive at a number.
Pricing is the single biggest lever in a sale. Our analysis looks at the market the way a buyer and an appraiser will.
01
Closed sales
Recent comparable sales, adjusted for size, condition, lot, view and upgrades.
02
Competition
Active and pending listings your buyer will compare you against today.
03
Absorption
How quickly homes in your segment are selling, and how many months of supply exist.
04
Appraisal risk
Whether the price can be supported for a buyer’s lender — reviewed with our mortgage team.
Our mortgage division
Strategic Equities
Financing under the same roof. One application lets over 100 lenders compete for your loan — conventional, jumbo, VA, FHA, bank-statement and DSCR investor loans — coordinated with your purchase or sale from contract to close.
Questions
Seller FAQs
Valuation
What is your home worth today?
A broker-prepared valuation, not an automated estimate. We review recent sales, current competition and your home’s features, then send you a written range.